To bring its audience’s attention to acts of kindness happening during difficult times, Meredith Corp. has launched a company-wide campaign called #BeTheKind.
The campaign was inspired by and builds upon content produced by Meredith magazines, such as Real Simple, Better Homes & Gardens, InStyle, Parents and Martha Stewart.
“As Americans and their loved ones are navigating these trying times, a small act of kindness can make a large impact,” said Melissa Inman, vice president of digital content, strategy and operations.
“At Meredith, our goal has always been to inspire and uplift people through our trusted content and in this time of uncertainty and anxiety, it’s more important than ever to share positivity whenever possible. Showing and receiving kindness can help make us all feel better and inspire others along the way,” she added.
Some recent examples include an interview with the owner of a small-town bakery who honored graduating high-school seniors by baking and decorating more than 800 free cakes, a 10-year-old Connecticut girl who created 1,500 art kits for kids who are living in shelters or foster care and a virtual taco night hosted by Drew Barrymore to benefit No Kid Hungry.
“We’ve also spotlighted companies doing good, including Google’s new search filter that helps COVID-19 front-line workers find affordable hotel rooms and the nonprofit Gowns4Good, which is collecting graduation gowns for hospitals in need of PPE,” said Heather Morgan Shott, senior director, content strategy for Meredith’s Home Brands.
During the campaign, Meredith brands will promote individuals and organizations who participate in the initiative across their digital platforms.