
Bloomberg Media has launched a quarterly
print magazine on climate change, called
Bloomberg Green.
The magazine is part of the Bloomberg Green
cross-platform editorial brand for climate-change reporting, which the company launched in January.
The brand focuses on the business, science and technology of climate change.
Content runs on the Bloomberg Green website, a daily email newsletter, a podcast, videos, the Bloomberg Terminal, and now the magazine.
The
Bloomberg Green magazine, which is printed on 100% recycled paper, is a collection of long-form features, opinion essays, data projects, science writing and visuals. It records the current
amount of atmospheric CO2 printed on its spine.
advertisement
advertisement
Bloomberg Green is distributed to Bloomberg Media’s All Access (print and digital) subscribers. The magazine is also
available on e-reader platforms, on Bloomberg.com and on the Bloomberg Terminal.
"We've created this new publication to become a chronicle of
what's possible, and we printed it on glossy pages because magazines are one of the most powerful ways to shape public understanding of big ideas,” stated Aaron Rutkoff, editor of Bloomberg
Green.
Advertisers for the debut Bloomberg Green issue include Amazon, HP Inc., Iberdrola, JLL, Morgan Stanley and Paper and Packaging Board.
Founding
partners include Amazon, HP Inc., JLL, PGIM, and Tiffany & Co. Presenting sponsors are Iberdrola, Standard Chartered and Yokogawa Electric Corporation. These companies have committed to supporting
Bloomberg Green across its launch year.
The debut issue features a cover package exploring ways stimulus spending — enacted in response to the COVID-19 virus — can
be used toward climate recovery.
An introductory essay by cofounder Michael Bloomberg explains why the pandemic will be a turning point for climate change.
Other
stories focus on plastic waste, an Australian river system and Disney's controversial efforts to save a rainforest.