Rolls Out 'Welcome Mat' For Batman

  • October 18, 2005
In addition to a home page buy that went live Monday, Warner Brothers is promoting its Batman Anthology DVD boxed set on with a "welcome mat," which is integrated with the site design. The ad darkens the site, and displays a creative showing the distinctive Bat Signal, which is the brightest image on the page. The user can then close the welcome mat, and view the site unaltered. The welcome mat went live Monday, but the home page buy only started today, to coincide with the release of the DVD set.

--Shankar Gupta

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