In addition to a home page buy that went live Monday, Warner Brothers is promoting its Batman Anthology DVD boxed set on AskMen.com with a "welcome mat," which is integrated with the Askmen.com site
design. The ad darkens the site, and displays a creative showing the distinctive Bat Signal, which is the brightest image on the page. The user can then close the welcome mat, and view the site
unaltered. The welcome mat went live Monday, but the home page buy only started today, to coincide with the release of the DVD set.