IPG's Floor 9 Podcast: MediaLink's Michael Kassan

In this week’s episode of IPG Media Lab's "Floor 9" media futures podcast, MediaLink Founder, Chairman and CEO Michael Kassan talks about the here and now, offering a "temperature check" on the current health of the ad industry.

The freewheeling conversation focuses on the industry's "recovery phase," agency searches/account pitches, and the future of industry events like MediaLink parent Ascential's Cannes Lions.

“We have an obligation, as an industry, to set the narratives," Kassan says.

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