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NFL Could Sell Ads On Tarp-Covered Seats

The NFL is expected to let teams sell camera-visible signage to local sponsors, sources tell Sports Business Daily. It is expected that at least the first six to eight rows of seating in every stadium will be off limits to fans. “Sources said those seats will be covered by tarps that could include sponsor logos, similar to how EPL teams repurposed empty seating sections for ads during its return to play last week,” per the pub. “There are restrictions designed to protect league sponsors. Team naming rights sponsors, local sponsors that don’t conflict with league sponsors, and local sponsors who also have national deals -- such as Bud Light -- will have the easiest time complying with the rules.”

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