Hearst Autos is adding digital auction and auto enthusiast community Bring a Trailer to its stable of brands, the companies accounted this week.
Under the terms of the deal, Bring a Trailer will remain an independent business led by cofounder Randy Nonnenberg. No personal changes are planned, and the company’s offices will remain in San Francisco.
The platform reports more than 415,000 users.
“We can now keep all of the best parts of the business intact while enhancing our capabilities to address our huge product demand and user traffic growth. I had Road & Track magazine pages hung on my walls as a kid, and it helped shape my automotive passion,” Nonnenberg stated.
“This is really an amazing next step in the Bring a Trailer journey, and it will allow us to solidify our tech foundation so that we can add new features and better serve the automotive enthusiast community,” he added.
As part of Hearst Autos, Bring a Trailer will expand its offerings, community and transactions with investments in technology and new products and features.
Bring a Trailer’s addition also brings opportunities for collaborations across editorial, insights and business and sponsorship opportunities with Car and Driver, Road & Track and Autoweek.
Bring a Trailer, whose name references a familiar phrase found in classified listings related to nonoperational projects, race cars and Concours show vehicles, curates classic, collector and enthusiast vehicles submitted by its audience for auction. Each vehicle is vetted by more than 175,000 registered bidders.
“Bring a Trailer has set the bar for building a community around a passion point,” Hearst Autos CEO Matt Sanchez stated. “What Randy and [cofounder] Gentry [Underwood] have developed is truly special, and what they deliver to their audience is so much more than transactional. They’ve built a family, developed trust, and have become an invaluable part of the automotive landscape.”