BDG Redesigns 'Bustle' Site

Bustle Digital Group has redesigned Bustle, the lifestyle site aimed at young women.

The redesign, led by BDG's vice president of creative Karen Hibbert, features a new logo and design framework “that seeks to be both elevated and approachable,” according to a spokesperson.

The reboot coincides with Bustle’sJuly digital issue, featuring cover star Demi Lovato. 

The site has moved to the same CMS operating BDG's Nylon, Inverse and Input brands, allowing for a more engaging visual experience for readers.



Bustle also has new feature franchises. Rule Breakers, its annual festival, now has its own vertical on the website.

In her editor’s letter, Charlotte Owen details her experience taking on the role of Bustle editorial director in January 2020 and moving from London to New York, just a few months before the global pandemic hit.

“We’ve been quietly working to refresh the site and elevate it to meet you, our readers, where you are now. Within the new Bustle, I hope you find the information you need to thrive, as well as stories that surprise and delight, because we all deserve joy in our lives, too,” Owen wrote.

Bustle was launched in 2013 and is a part of the BDG Lifestyle Portfolio, which also includes sites Elite Daily, Nylon, Romper and The Zoe Report.

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