Meredith Corp. will partner with the Ad Council to promote racial justice, in addition to launching its own internal initiative through the Meredith Foundation, the company announced this week.
Meredith will donate $2 million in ad inventory to the Ad Council's "Love has No Labels" campaign, which launched in 2015 and works to promote messages of unbiased love.
In addition to the $2 million pledged through the partnership, Meredith will donate $500,000 to five organizations working for equality and social justice.
The five organizations receiving donations from Meredith are the Equal Justice Initiative, the NAACP foundation, NAACP Legal Defense Fund, National Urban League and the Innocence Project.
Meredith and the Ad Council’s initiatives join moves made by fellow publishers earlier this year to support causes during the COVID-19 pandemic.
In April, Verizon Media announced it would donate $10 million in ad credits to support mental- and public-health response efforts associated with the pandemic. That initiative also worked to boost response efforts for the CDC and WHO.
Group Nine’s PopSugar worked to boost women-led businesses impacted by the pandemic with free ad impressions and creative services during the same month.
In May, Hearst offered fashion and beauty brands free PSA ads across Harper’s Bazaar, Elle and Marie Claire.