Editor's Note: The original version of this story incorrectly reported Meredith Corp. and the Ad Council are
donating $2 million in ad inventory to the “Love has No Labels” campaign. Rather, Meredith Corp is donating the ad inventory to the Ad Council's campaign “Love has No
Labels.” This version has been updated and a correction has been published here.
Meredith Corp. will partner with the Ad Council
to promote racial justice, in addition to launching its own internal initiative through the Meredith Foundation, the company announced this week.
Meredith will donate $2 million in ad inventory to
the Ad Council's "Love has No Labels" campaign, which launched in 2015 and works to promote messages of unbiased love.
In addition to the $2 million pledged through the partnership, Meredith
will donate $500,000 to five organizations working for equality and social justice.
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The five organizations receiving donations from Meredith are the Equal Justice Initiative, the NAACP
foundation, NAACP Legal Defense Fund, National Urban League and the Innocence Project.
Meredith and the Ad Council’s initiatives join moves made by fellow publishers earlier this year to
support causes during the COVID-19 pandemic.
In April, Verizon Media announced it would donate $10 million in ad
credits to support mental- and public-health response efforts associated with the pandemic. That initiative also worked to boost response efforts for the CDC and WHO.
Group Nine’s
PopSugar worked to boost women-led businesses impacted by the pandemic with free ad impressions
and creative services during the same month.
In May, Hearst offered fashion and beauty brands free PSA ads
across Harper’s Bazaar, Elle and Marie Claire.