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Kroger Plans In-Store Custom Messaging, Hires New Agency

Kroger is planning “custom radio stations” that will broadcast targeted messages inside 2,300 of its stores via Vibenomics. The grocery retailer also hired Dentsu Aegis Network as its integrated media agency. The agency will form a dedicated team called fresh@dentsu that will handle media planning and buying for Kroger and its family of brands across all media channels.

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