FilmLoop has signed advertisers like Purina, HP and TBS to create and sponsor photo slide shows on its recently launched desktop photo broadcasting tool. FilmLoop allows consumers to create "loops" --
a dynamic string of images that scrolls across a user's desktop. Advertisers can purchase a photo ad placement that will appear between the user-generated loops, as well as alongside photos when they
are clicked on and enlarged.
Read the whole story at ClickZ, October 20, 2005 »
