Coca-Cola is geting rid of so-called “zombie” brands in its portfolio, including Odwalla. The aim is to focus on more successful brands and smaller names with potential. “According
to James Quincey, chief executive of Coca-Cola, many of the company’s 400 ‘master brands’ are in just one country, accounting for just 2% of total revenue,” according to
MarketWatch. “At the beginning of the pandemic, Quincey said the company decided to ‘ruthlessly prioritize’ core brands, which would also aid the supply chain.”
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