Commentary
Music Sites, Viewer Demographics and Ad Technology
- by Jack Loechner , Staff Writer @mp_research, October 28, 2005
A deeper drill-down into music sites, demographics, ad types, sizes and delivery
Top
10 Music Destinations | ||
Unique Audience (000) | Active Reach (%) | |
Yahoo! Music | 13,448 | 10.63 |
AOL Music | 9,015 | 7.13 |
iTunes | 6,308 | 4.99 |
MSN Music | 3,174 | 2.51 |
MTV Networks Music | 2,352 | 1.86 |
BeMusic | 1,457 | 1.15 |
A-Z Lyrics Universe^ | 1,254 | 0.99 |
Warner Music Group | 1,021 | 0.81 |
MusicVideoCodes^ | 877 | 0.69 |
Universal Music | 876 | 0.69 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Music Category | |||
Target | Unique Audience (000) | Audience Comp (%) | |
Total | 67,856 | 100 | |
Male | 34,314 | 50.57 | |
Female | 33,541 | 49.43 | |
Age | 2 - 11 | 2,711 | 3.99 |
12 - 17 | 9,818 | 14.47 | |
18 - 24 | 5,497 | 8.1 | |
25 - 34 | 10,557 | 15.56 | |
35 - 49 | 22,849 | 33.67 | |
45+ | 24,137 | 35.57 | |
55+ | 10,676 | 15.73 | |
65+ | 3,786 | 5.58 | |
Hh Income | $ 0 - 24999 | 4,037 | 5.95 |
$ 25000 - 49999 | 15,424 | 22.73 | |
$ 50000 - 74999 | 19,535 | 28.79 | |
$ 75000 - 99999 | 12,734 | 18.77 | |
$ 100000 - 149999 | 10,471 | 15.43 | |
$ 150000+ | 4,871 | 7.18 | |
No Response | 783 | 1.15 | |
Source: Nielsen//Netratings Netview | |||
Data on the Entertainment Industry/ Music Albums Segment
Week ending September 25, 2005 US, Home and Work
Top 20 Advertisers | ||
Impressions (000) | Share of all Impressions | |
Vivendi Universal S.A. | 2,058 | 37.8% |
Sony Corporation | 774 | 14.2% |
Edel America Records | 485 | 8.9% |
Bodogmusic.com | 341 | 6.3% |
Altar Boyz | 332 | 6.1% |
The Rolling Stones | 209 | 3.8% |
Time Warner Inc. | 144 | 2.6% |
Rykodisc | 143 | 2.6% |
David Gray | 111 | 2.0% |
Domino London | 106 | 1.9% |
The Walt Disney Corporation | 80 | 1.5% |
Little Dizzy Records | 80 | 1.5% |
Lava Records | 78 | 1.4% |
Epitaph Records | 78 | 1.4% |
Miranda Lambert | 77 | 1.4% |
Asquared Management | 55 | 1.0% |
EO Horse | 52 | 1.0% |
Capital Records | 50 | 0.9% |
Geffen Records | 38 | 0.7% |
Damian "Jr Gong" Marley | 31 | 0.6% |
Total | 5,438 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Leaderboard (728x90) | 1,996 | 36.7% |
Wide Skyscraper (160x600) | 907 | 16.7% |
Half Banner (234x60) | 654 | 12.0% |
Button #1 (120x90) | 638 | 11.7% |
Full Banner (468x60) | 406 | 7.5% |
Medium Rectangle (300x250) | 167 | 3.1% |
Square (250x250) | 138 | 2.5% |
Vertical Banner (120x240) | 129 | 2.4% |
Square Button (125x125) | 80 | 1.5% |
Micro Bar (88x31) | 78 | 1.4% |
Unspecified | 75 | 1.4% |
Skyscraper (180x150) | 62 | 1.1% |
Button #2 (120x60) | 53 | 1.0% |
Rectangle (180x150) | 34 | 0.6% |
Large Rectangle (336x280) | 21 | 0.4% |
Total | 5,438 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 5,429 | 99.9% |
Pop-Up | 8 | 0.1% |
Total | 5,437 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.