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Music Sites, Viewer Demographics and Ad Technology

Music Sites, Viewer Demographics and Ad Technology

A deeper drill-down into music sites, demographics, ad types, sizes and delivery

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Top 10 Music Destinations
Week ending September 25, 2005 US, Home and Work

Unique Audience (000)

Active Reach (%)

Yahoo! Music

13,448

10.63

AOL Music

9,015

7.13

iTunes

6,308

4.99

MSN Music

3,174

2.51

MTV Networks Music

2,352

1.86

BeMusic

1,457

1.15

A-Z Lyrics Universe^

1,254

0.99

Warner Music Group

1,021

0.81

MusicVideoCodes^

877

0.69

Universal Music

876

0.69

Source: Nielsen//NetRatings NetView

Demographic Data for Music Category
Month of August 2005 US, Home and Work

Target

Unique Audience (000)

Audience Comp (%)

Total

67,856

100

Male

34,314

50.57

Female

33,541

49.43

Age

2 - 11

2,711

3.99

12 - 17

9,818

14.47

18 - 24

5,497

8.1

25 - 34

10,557

15.56

35 - 49

22,849

33.67

45+

24,137

35.57

55+

10,676

15.73

65+

3,786

5.58

Hh Income

$ 0 - 24999

4,037

5.95

$ 25000 - 49999

15,424

22.73

$ 50000 - 74999

19,535

28.79

$ 75000 - 99999

12,734

18.77

$ 100000 - 149999

10,471

15.43

$ 150000+

4,871

7.18

No Response

783

1.15

Source: Nielsen//Netratings Netview

Data on the Entertainment Industry/ Music Albums Segment

Week ending September 25, 2005 US, Home and Work

Top 20 Advertisers

Impressions (000)

Share of all Impressions

Vivendi Universal S.A.

2,058

37.8%

Sony Corporation

774

14.2%

Edel America Records

485

8.9%

Bodogmusic.com

341

6.3%

Altar Boyz

332

6.1%

The Rolling Stones

209

3.8%

Time Warner Inc.

144

2.6%

Rykodisc

143

2.6%

David Gray

111

2.0%

Domino London

106

1.9%

The Walt Disney Corporation

80

1.5%

Little Dizzy Records

80

1.5%

Lava Records

78

1.4%

Epitaph Records

78

1.4%

Miranda Lambert

77

1.4%

Asquared Management

55

1.0%

EO Horse

52

1.0%

Capital Records

50

0.9%

Geffen Records

38

0.7%

Damian "Jr Gong" Marley

31

0.6%

Total

5,438

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Impressions (000)

Share of all Impressions

Leaderboard (728x90)

1,996

36.7%

Wide Skyscraper (160x600)

907

16.7%

Half Banner (234x60)

654

12.0%

Button #1 (120x90)

638

11.7%

Full Banner (468x60)

406

7.5%

Medium Rectangle (300x250)

167

3.1%

Square (250x250)

138

2.5%

Vertical Banner (120x240)

129

2.4%

Square Button (125x125)

80

1.5%

Micro Bar (88x31)

78

1.4%

Unspecified

75

1.4%

Skyscraper (180x150)

62

1.1%

Button #2 (120x60)

53

1.0%

Rectangle (180x150)

34

0.6%

Large Rectangle (336x280)

21

0.4%

Total

5,438

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

5,429

99.9%

Pop-Up

8

0.1%

Total

5,437

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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