• by Melynda Fuller , August 25, 2020

The Local Media Consortium (LMC) is bringing Outbrain’s Smartfeed technology to its members as part of a new partnership. Through the deal, Outbrain, a discovery and native advertising platform, will become the organization’s prepared native ads provider.

“Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy for us, and it allows the LMC to further expand our offerings, especially during a time when local media is an even more vital source of news for communities,” stated Fran Wills, CEO of the Local Media Consortium.

LMC members have access to negotiated rates across Outbrain’s inventory, with some exclusive deals available, as well as Smartfeed technology, which drives subscriptions, newsletter and podcast adoption.

All LMC members have access to Outbrain’s offerings starting today.

“When we started Outbrain, we came with the belief that independent and sustainable journalism are important pillars for society,” stated David Kostman, co-CEO of Outbrain. “For over a decade, we have partnered with news and media organizations to keep their operations sustainable.”

The LMC counts 92 local media companies that represent more than 4,000 media outlets.

Last week the organization welcomed 11 new members, including Adams Publishing Group, Beasley Media Group, CHEK-TV, Editor & Publisher, Hubbard Broadcast, Narcity, Patch, Washington City Paper; Waterman Broadcasting and WISH-TV.