Meredith Corp is debuting a new pet care brand called Daily Pawsto serve the growing number of pet owners across the U.S.
The brand includes three newsletters, browser notifications and a dedicated hub discussing topics such as senior care, pet adoption and other pet-centric lifestyle and service-oriented content.
Daily Paws content is available across its website and on Facebook and Instagram.
Signing on as sponsor is pet-care company Mars Petcare with two of its brands, Greenies and Nutro, acting as two of the site’s launch sponsors. Other Mars Petcare brands are scheduled to participate as sponsors in 2021.
"Pets hold a special place in our hearts and homes, and given these times, that connection is stronger and love is greater than ever. We're excited to launch this new resource of essential and inspiring information celebrating all stages of a pet's life and the joy they bring into our lives," said Catherine Levene, Meredith's president-Chief Digital Officer.
According to Meredith, its brands reach 70% of all pet owners in the U.S., with 75 million households having at least one pet at home. Over the past five years, demand for pet products and services has grown by 31%, according to Mintal America’s Pet Owners 2018 survey.
"Pets are at the heart of everything we do at Mars Petcare, and we're thrilled to share that passion through premium content with a pet-loving audience," said Craig Neely, vice president of marketing, Mars Petcare. "Partnering with Meredith Corporation on the launch of Daily Paws is a great opportunity for Mars Petcare to engage with pet parents about responsible pet ownership, ending pet homelessness and the joy that pets bring to our lives."