'Sports Illustrated' Chief Ross Levinsohn Named Maven CEO

Maven Coalition has tapped Sport Illustrated CEO Ross Levinsohn to lead the company as its next CEO. In addition to Levinsohn’s appointment, Maven announced it will earmark additional funding for media brands Sports Illustrated, TheStreet, History.com, Ski Magazine, Maxim and Biography.

Levinsohn replaces outgoing CEO and Maven founder James Heckman. Going forward, Heckman will advise Levinsohn on “key strategic and business development initiatives.”

“This is a unique opportunity to lead a technology and media company during a dynamic time of change in both spaces,” stated Levinsohn.

Prior to his role at Sports Illustrated, Levinsohn served as interim CEO of Yahoo, in addition to head of the Americas division and head of global media. He also held the post of president of Fox Interactive Media, which is the digital arm of News Corp., in addition to roles with HBO, Tribune, Guggenheim Digital Media, Alta Vista and CBS Sportsline.



“The vision of this company has reached an inflection point; now empowering professional brands, at major media scale, with world-class digital technology, distribution and monetization,” Heckman stated.

Maven provides a platform and monetization engine for more than 300 brands and reaches 150 million consumers each month. 

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