Big national marketers Procter & Gamble and DaimlerChrysler's Dodge division have joined the list of charter advertisers signing on for the Oct. 28 launch of RipeTV, a new on-demand TV service that
will be distributed simultaneously across cable video-on-demand services and broadband Internet. The deals, which focus on what RipeTV calls "immersive advertising platforms" that are both embedded
and interactive, include ads for Dodge, P&G's Old Spice, Boost Mobile, and Midway. -- Joe Mandese
