Vogue Business has launched a membership program, after attracting an audience of 340,000 in the 18 months of its running.
Vogue Business was created in January 2019 by Condé Nast International as its first B2B title, aimed at serving readers in the fashion, luxury and beauty industries.
The digital brand publishes daily content, a newsletter three times a week and other weekly newsletters. Earlier this year, it published its first "Vogue Business Index," an analysis of the world’s top 50 luxury fashion brands.
The company says subscribers asked for more exclusive and specialized content, tailored services, events and seminars. This laid the foundation for the new membership model.
“Our membership model enables us to tailor Vogue Business services for all kinds of fashion industry professionals and brands worldwide and give our audiences a more immersive experience,” stated Stephen Morgan, managing director of Vogue Business.
He added: “Having listened to our subscribers since launch and building out our reporting, data and advisory capabilities accordingly, we feel confident that our audiences will welcome the membership program.”
The program offers full access to Vogue Business's reporting, the weekly "Sustainability Edit" and "Technology Edit" newsletters and monthly in-person and virtual events with Vogue Business editors.
Membership costs $220 a year, with a special $154 offer running now.
An advanced membership includes those features, as well as bimonthly market insight reports, an executive seminar series and access to insights from the Vogue Business Index and “The Long View,” a report and event series that focuses on the current issues facing fashion CEOs. It costs $1,260 a year.
A data and insights membership (a “bespoke solution for companies,” according to the sign-up page) includes additional features, such as full access to the VogueBusiness Index, custom advisory services, and Vogue Business summits in the U.S., Europe and Asia, which are planned to commence virtually later this year and in-person in 2021.
Vogue Business is based in Condé Nast's London office. It also operates a Chinese-language edition with an editorial team based in Shanghai.