The Washington Post and Financial Times are teaming up to attract new readers.
From now through October 8, readers who purchase a Washington Post subscription will get three months of the Financial Times included. The bundle subscriptions range from $39 to $49 a year.
(Digital subscriptions to WaPo usually cost $100 to $150 annually, but a current special offer has them available for $29 or $39.)
Readers who purchase a Financial Times subscription will get 90 days of digital access to The Washington Post for $369.20 a year - the same price as a subscription to just the FT.
“This unique partnership allows each publisher to unlock access to new audiences,” according to a statement from the companies.
In 2018,The New York Times and Scribd, an unlimited subscription service featuring digital, print and audio media, joined together to offer readers a bundle for $12.99 a month.
A few years before that, The Wall Street Journal and The Times of London partnered on a digital subscription bundle.
Separately, The Washington Post also launched today a dedicated section that will highlight “attempts to rebuild the nation’s economy, its communities and its spirit in the midst of the COVID-19 pandemic,” according to the publisher.
Called “The Road to Recovery,” the section is supported by AT&T and JPMorgan Chase.
It will focus on the successes and struggles of individuals and businesses as they rebuild after illness and economic shutdowns, such as major companies rehiring, and the opening up of schools and sports.
Stories range from “Sonoma’s vaunted wineries embrace online sales, budget pricing to woo pandemic drinkers” to “Unable to return to pre-pandemic normal, immuno-compromised students find one another online.”
“The Post is committed to being an informational resource during these uncertain times, recognizing the diverse set of challenges people are facing across the country, including their finances, children’s education, jobs and overall life,” stated Renae Merle, editor of Road to Recovery.
WaPo is also producing an immersive video storytelling project that captures the effect the pandemic has had on two supply chains in rural America, and how they are adapting to current challenges.
While reporting for Road to Recovery, journalists used AT&T technology, including 5G-enabled mobile devices, to fly drones, capture streaming video and collaborate.
JPMorgan Chase will work with WaPo's brand studio to share stories and data highlighting the challenges and solutions that communities have faced during the pandemic.The new section lives on The Washington Post’s native apps, on Apple News and as a magazine on Flipboard.