Silverpop Releases Personalized RSS For Marketers

  • October 28, 2005
E-mail marketer Silverpop this week released RSSDirect, which allows marketers to build sets of RSS feeds for their online customers, blasting information about special offers or new products or services. The customers can then select the feeds they want and create a personalized RSS feed to subscribe to using MyYahoo!, My MSN, Newsgator, or any standard software or Web-based RSS reader.

--Shankar Gupta

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