• by Larissa Faw , September 21, 2020

The Salvation Army is launching its iconic Red Kettle campaign earlier than ever in its 130 year history given the challenges of 2020. The creative, developed with The Richards Group, uses singer Lauren Daigle’s hit “Rescue” as the anthem to underscore the importance of lending help to others this holiday season.

The fully integrated campaign will run nationally across NBCUniversal TV properties and national cable broadcast, and in social media, digital advertising, newspaper, radio, and streaming video.