Group Nine Media brand NowThis has launched a new
channel called NowThis Earth, dedicated to daily news coverage of climate, sustainability, biodiversity, species extinction and environmental justice.
The vertical will be
video-first, and distribute content across YouTube, Facebook and Instagram.
NowThis Earth also has a hub on the NowThis
website.
NowThis says its audiences are five times more likely to engage with sustainability coverage than any other topic.
In the last year, NowThis
audiences have racked up nearly 600 million views on coverage of this issue.
advertisement
advertisement
“NowThis Earth will inform millennial and Gen-Z audiences about the implications of human
activity on our planet and illuminate solutions to these urgent challenges,” stated NowThis president Athan Stephanopoulos.
The NowThis Earth team is led by
supervising producer Tim Ahern.
The channel launches in partnership with Earth HQ, the media arm of Global Common Alliance, a coalition of scientific, philanthropic and conservation
organizations and business networks.
Additional support will be provided by Mongabay, a nonprofit conservation and environmental science news outlet.
“This partnership will bring reporting from journalists on nature's front line to NowThis's huge global audience and the Global Common Alliance's network of leaders who shape
policy and influence global trends for a sustainable future,” stated Mongabay founder and CEO, Rhett A. Butler.
The channel will cover how human action is impacting
endangered species, biodiversity, the health of oceans and forests, as well as vulnerable communities.
The channel kicked off with scientist Bill Nye, who in a video opened a
"Climate Emergency
Live Tracker" to monitor the human impact on the planet’s health and the U.N.’s commitments to green solutions over the next decade.
Last year, NowThis
joined news organizations for the “Covering Climate Now” (CCN) project co-led by The Nation and Columbia Journalism Review. The initiative was created in May 2019.