Good Housekeeping teamed up with chef Curtis Stone and his kitchen product company, Foodfight, to create a line of Good Housekeeping Kitchenware, backed by the GH Seal.
Shopping network QVC is the exclusive launch retailer.
“This line is for food-loving home cooks who, like us, have busy schedules, limited counter space, and a fondness for throwing impromptu dinner parties,” Stone stated.
The line made its debut on Wednesday on the QVC channel, with Good Housekeeping style director Lori Bergamotto showcasing the products.
The seven items are priced from a $28 four-piece silicone utensil set to a mini food processor for just under $50, available on QVC.com.
“We look forward to inspiring the home chef through this collection,” stated Maya Bowie, GMM and vice president of culinary for QVC and HSN.
The 120-year-old Good Housekeeping Institute uses scientific methods to analyze household and personal products for quality, performance and safety for its readers.
“The Good Housekeeping Kitchenware line is beautifully designed to meet the Institute’s rigorous lab criteria and earn the iconic Good Housekeeping Seal and its trusted warranty,” stated Jane Francisco, editor in chief of Good Housekeeping. “From a food processor to pan sets to utensils, this line of products provides readers with all of the high-quality essentials they need in the kitchen at an affordable cost," she added.
This spring, Good Housekeeping experienced an increase of 567% in its ecommerce business over the span of six weeks, compared to the same period last year.
Sales grew across bedding, bath and gardening products in that time.Good Housekeeping had a 1,200% increase in ecommerce revenue between February 2019 and December 2019, thanks to its digital growth strategy around search for product reviews and gift guides.