• by October 31, 2005

ABC's Emmy-winning drama about a diverse group of airplane crash survivors remains a ratings hit this fall; it also hit the sweet spot with judges of Media magazine's Creative Media Awards competition. The media plan for the first season of "Lost," executed by Omnicom Group's OMD, earned top honors as Best in Show at the CMAs.

OMD won Best in Show for a series of enigmatic 15-second radio spots, in which a static-distorted man's voice called out, "Hello? Hello?" during a local sportscaster's rundown of upcoming games. OMD promoted "Lost" by distributing missing-persons fliers with grainy black-and-white photos of the show's characters. The agency also won CMAs for best media plan and best radio media plan, both supporting "Lost."