• by Steve McClellan  @mp_mcclellan, October 23, 2020

VSP Vision Care has launched a new campaign called “That’s Vision Accomplished.” The work is from ad agency Mering, which has offices in San Diego and Sacramento.  

The campaign is designed to remind people about the importance of eye care, amid all their other health care related concerns during the pandemic.  The campaign’s goal is to drive consumers to visit VSP.com for information on how to enroll in vision care through their employer, or to buy their own vision plan.  

The creative takes a light-hearted approach, reminding us to take care of our eyes now more than ever, especially with screen time increasing significantly during the pandemic.  

The campaign will run nationally on broadcast, OTV/CTV, digital and social channels through the end of the year.