The bowl formerly known as the Cactus Bowl has a new sponsor. Guaranteed Rate, one of the largest retail mortgage lenders in the U.S., based in Chicago, takes over the naming rights from Cheez-It,
which ended its deal in March. “While much of the economy has slowed to a halt during the pandemic, the housing market is roaring, and so are lending companies like Guaranteed Rate,”
according to
Sports Illustrated. The company is on pace to double its loan amounts in 2020 (from $37 billion in 2019) and triple its gross revenue ($1 billion to $3 billion).
Read the whole story at Sports Illustrated »
