Timberland’s parent company has acquired Supreme, a streetwear brand with 12 stores, for $2.1 billion. VF Corp. also owns The North Face, Vans and Dickies. “Supreme was founded in 1994 as
a skatewear brand with a store in downtown Manhattan, and has since evolved into a global business that sells apparel, accessories and footwear under its namesake brand through direct-to-consumer
channels, primarily digital,” per
Chain Store Age. “Customers are known to line up outside its 12 stores for hours to buy its newest releases. Supreme also has entered into
collaborations with such luxury brands as Louis Vuitton.”
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