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Niche Auto Brand Lucid Embraces VR Marketing

Lucid Motors is opening 20 retail centers in upscale markets ahead of its launch next spring of the Lucid Air, a high-performance luxury sedan that costs upwards of $169,000. “The plan makes sense because this is not an inexpensive car,” per MediaVillage. “Customers will be able to get into a model of the Air interior, don 4K VR goggles, see the car in many different iterations, and be ‘transported’ to a variety of destinations—including the beach in Monterey.”

Read the whole story at MediaVilage »

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