SendtoNews will add video content from Future plc's TechRadar, GamesRadar, Space.com and Tom's Guide brands to its platform.
"This agreement with SendtoNews extends the reach of our most popular video content to entirely new audiences," stated Claire MacLellan, Chief Operating Officer of Future plc.
The company’s brands cover technology, gaming and entertainment, music, creative and photography, home interest, education and television sectors.
The partnership means Future plc can “grow our brand through contextually relevant editorial placements on [SendtoNews’] platform,” MacLellan added.
STN's platform has more than 200 content providers, including MLB, NBA, Associated Press, Bloomberg, Conde Nast, Rolling Stone and Variety, among others.
The platform delivers video content from those partners to over 1,800 digital publishers across North America, including the New York Post, San Francisco Chronicle, Chicago Tribune, Houston Chronicle and Baltimore Sun. Publishers can use the companies’ services to help increase revenue, time spent and total page views.
Publisher partners can draw from the company's video library to complement their own coverage, either manually or automatically — an AI-powered video player scans an article for keywords and embeds relevant video.
The platform can monetize the resulting views and share revenue with the publisher.
SendtoNews has an archive of over 1 million videos, with up to 5,000 new videos every day, according to the company.