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Pepsi Adds 'The Weeknd' To Super Bowl Plans

  • Variety, Thursday, November 12, 2020 5:53 PM
While no one is really sure what Super Bowl will look like in 2021 or if it will even happen, companies are still going ahead with their Super Bowl plans. Pepsi, the NFL and Roc Nation announced Grammy Award-winning artist The Weeknd as the headlining musical talent in the half-time show on Feb. 7 in Tampa. Talent agency Roc Nation is also serving as the strategic entertainment advisor of the live performance.

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