Around the Net

Marketers Really Embrace Jargon

How is your “humaning" going? And is your marketing “thumb-stopping”? Every industry has its lingo, “but people who work in the advertising ‘space’ seem to love insider language more than most,” according to The New York Times. “In news releases, ad copy and earnings statements, they have tortured plain talk in service of the sell, with Frankensteinian combinations and avalanches of acronyms.”

Read the whole story at The New York Times »

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