
Meredith Corp has made two executive
announcements.
The company has promoted Alysia Borsa to president of Meredith Digital, and Amanda Dameron has been named Chief Digital Content Officer, a newly created position. Borsa has worked
at Meredith for nearly a decade.
Borsa was previously Chief Business and Data Officer. She succeeds Catherine Levene, who was promoted to National Media Group president last week.
She will oversee all digital strategy, content, products, technology, sales, marketing, ecommerce and operations for National Media Group, which houses Meredith Corp.’s magazine
brands.
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Borsa’s promotion is effective immediately. Dameron, formerly head of content at Tastemade, starts on January 4, 2021.
Dameron will be
responsible for all aspects of Meredith’s digital editorial, video and audio content and strategy.
Levene stated both women "bring proven executive leadership experience and
success in building powerful brands and strengthening trusted relationships with passionate consumers and advertisers during one of the most transformational times across the media
landscape.”
Meredith grew digital advertising by 15% last quarter, Levene noted.
Digital advertising contributed 38% of the company’s total fiscal 2020
revenue.
Separately, Monica Richardson will become the first Black executive editor of the Miami Herald, a 117-year-old, McClatchy-owned publication, on Jan. 1. She is
currently the senior managing editor at The Atlanta Journal-Constitution, where she has worked for the past 15 years.
Richardson “brings her commitment to
accountability journalism and a track record of successful digital innovation that serves local audiences,” stated McClatchy senior vice president of news, Kristin Roberts.
She
succeeds Aminda Marqués González, who was the Herald’s executive editor for 10 years.