'Forbes' Launches Real Estate Platform For Luxury Properties

Forbes has debuted a curated real-estate platform for luxury listings.

Forbes Global Properties is invitation-only and links buyers with real-estate firms. Forbes will generate revenue from membership fees, based on a percentage of the brokerage’s annual residential real estate sales volume, and fees for listings from nonmember agents.

Forbes will not charge commission or referral fees.

Founding members include Hilton & Hyland Real Estate in Los Angeles, Slifer Smith & Frampton Real Estate in Colorado, Okay.com in Hong Kong and Comptoir Immobilier in Geneva and French-speaking Switzerland.



Member agents will get access to Forbes Global Properties’ branding and marketing services, including a suite of tools and resources and exclusive advertising opportunities.

Homes are presented to potential buyers across Forbes and Forbes Global Properties' print, digital and social media channels with commentary, market data and editorial.

About 97% of home buyers used the internet to search for a home in 2020, up from 93% last year, according to the National Association of Realtors. 

The Forbes Global Properties platform is spearheaded by Jeff Hyland, cofounder-president of Hilton & Hyland, and Bonnie Stone Sellers, a real estate industry veteran. She was most recently the CEO of Christie’s International Real Estate.

Forbes Global Properties’s CEO is Alex Lange, who previously served as the CEO of UpstreamRE.

“Unlike other branded real-estate groups, Forbes Global Properties is not merely a listing tool for agents — it offers direct and measurable access to potential high-net-worth buyers through Forbes’ worldwide media penetration,” Hyland stated. He is founder-president of Forbes Global Properties.

Mike Federle, CEO of Forbes, said the media brand engages more than 140 million people interested in luxury, travel and real estate. 

All homes on Forbes Global Properties are over $2 million. Some are priced above $160 million. More than 200 homes are listed for over $10 million.

Some of the listings contain photography and information that are available exclusively on the platform, according to the company.

Forbes Global Properties member brokerages have offices in over 75 locations around the world, and have exclusivity in their local markets.

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