Nielsen Data Shows Biden Dominated Local TV Ad Buys Leading Up To Election

by Joe Mandese @mp_joemandese, December 16, 2020

In the lead up to the 2020 presidential election, President Elect Joe Biden dominated the local TV airwaves, according to an analysis released today by Nielsen.

The data for the top 10 local TV advertisers in the U.S. during the month of October, shows Joe Biden For President spent $83.2 million, generating 4.1 billion local TV impressions during the month, topping the nation's No. 2 local TV advertiser, Toyota, by a wide margin.

In general, Democrats outspent Republicans by a wide margin, too, based on the top 10 rankings, which also show the House Majority PAC ranking No. 3, and the Democratic National Committee ranking No. 5.

2 comments about "Nielsen Data Shows Biden Dominated Local TV Ad Buys Leading Up To Election".

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Kevin Killion from Stone House Systems, Inc., December 30, 2020 at 11:48 a.m.
Give it a rest, Joe. A far left group whining about a conservative-leaning media outlet isn't much of a story.
Reply

Joe Mandese from MediaPost Inc., December 30, 2020 at 12:38 p.m.

@Kevin Killion: By "far left group whining," are you referring to Nielsen? Or do you mean they are a "conservative-leaning media outlet"? It's the only entity we sourced in this story. Happy New Year.