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Pandemic Inspires Top-Rate Marketing By Fashion Houses

  • Vogue, Wednesday, December 23, 2020 7:33 PM
The worldwide pandemic did result in some positives, at least in the world of marketing, despite falling marketing budgets. “The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021,” per Vogue Business. “In an ultra-tough market, a strong connection with customers has become essential for survival. Customer-led businesses that have built strong digital engagement with their audiences hold all the cards.”

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