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Louis Vuitton Faces Backlash Over Cowhide Yoga Mat

Yoga mats are usually pretty utilitarian, but leave it to luxury brand Louis Vuitton to take it up a notch. However a $2,390 mat made from cowhide reportedly offends the religion practiced in India, where yoga was born. Cows are sacred in Hinduism, so Rajan Zed of the Universal Society of Hinduism is “calling  for an apology from the powers that be at Louis Vuitton,” according to InsideHook. He is also asking the company to remove the yoga mat from circulation.

Read the whole story at InsideHook »

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