For New Relic's software launch and transformation to a unified platform, Just Global's campaign focused on user experience and developers, the key target audience, fostering brand awareness through video storytelling and a home and landing page showcasing the product. Using intent targeting and real-time analysis of performance metrics to drive lead generation, the campaign drove a 440% higher conversion rate (programmatic) and +42% daily site traffic, with a -43% cost per signup and relative brand lift of +8.3%.