Goodby Silverstein & Partners partnered with Sway to create an AI-powered challenge -- generating excitement for Cool Ranch Doritos. Fans put their own dance moves into a Sam Elliott / Lil Nas X dance-off mapped to Cool Ranch choreography. It took off! Sway was downloaded over 100K times in less than a day, rising to #3 in the App Store, #CoolRanchDance trended on TikTok with 5.6 billion total views, and year-over-year sales of Cool Ranch Doritos rose.