IBM Watson Advertising Accelerator goes beyond creative optimization to predict which creative elements will perform the best for audience categories and individual consumers, automating audience segmentation and discovery and modifying campaigns for optimal performance. When tested on IBM's Storm Radar App using different creative approaches and a control ad, Accelerator increased app installs by over 3x in 23 days for a 3.4x performance uplift, while clients using Accelerator in campaigns achieved a performance lift of 25% or more.