P&G's Take On Race series delivered compelling messages to foster a greater awareness of racism and help Americans find solutions and work toward equality. A one-day takeover campaign timed to air on Juneteenth aired across 31 local markets. A national TV plan featuring contextually relevant programming drove additional exposure for the messaging and a digital campaign included a YouTube takeover. The one-day local campaign saw ~25% national reach against the broad A18+ target and amplified the hopeful message.