Havas Media, Epic Games and Battery teamed up in a campaign to reach PC gamers. A partnership with Twitch enabled micro-influencer streamers to download content and hit metrics, while tailored advertising on a sub Reddit turned negative perceptions positive. The campaign drove 33 million site visits across 20 markets with 22 million total new site visitors among core markets, up 648% vs. the same period last year, surpassing market leader Stream's visitors by 14.3 million during the campaign.