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Creative Media Awards Online Media: Branding, Quarantine E-Greetings, Videos Helped Billions of People Stay Connected When They Had to Live Apart in 2020

To help people stay connected during quarantine, JibJab's creative makes family and friends the stars of its dynamic e-greetings, as people place their faces into animated scenes that celebrate occasions, holidays and everyday life, with a lighthearted, humorous spin on life during lockdown. JibJab released 2.5x more pieces of content than usual from April- June. Jibjab's "Happy (Quarantine) Birthday" e-greeting launched in April was used nearly 350,000 times -- more than 3x more than a non-quarantine e-greeting.

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