• by OMMA Editors , January 10, 2021

See's Candies, an established candy maker for almost a century, turned to Data Axle to increase awareness of its fund-raising program that provides candy at discounted rates to schools, youth programs, non-profit organizations and religious institutions. Featuring display ads with lively, animated images and a compelling message that clearly illustrate the benefits of the program, the campaign generated click-through rates nearly 20% above campaign goals, fostered awareness and generated greater participation in See’s fundraising program.