• by OMMA Editors , January 8, 2021

Bumble, the dating app where women make the first move, promotes gender equality. So its OOH campaign decided to push public self-awareness with upbeat messaging. “Make The First Move” in a pandemic meant being brave and owning your own dating priorities. Messages written against a bold yellow background were posted on buildings and buses in 45 markets, including: “Up your standards” and ““But are they quarantine material?” The design was eye-catching and generated 53M media impressions and 7.3M earned impressions.