Commentary

Creative Media Awards Outdoor Media, Children's Health Get Well-evator

Children’s Health hospitals want to make kids’ lives better — in and out of the hospital. So it created the Get Well-evator — the buttons correspond with lights, sounds and inspiring messaging. Placed at KidZania, an educational museum in a Dallas mall, the Get Well-evator was promoted on the hospital’s social media, as well as in local press. The experiment made kids happy and engaged — and though COVID-19 limited the installation’s run, it generated 5.6 million impressions.

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