• by OMMA Editors , January 8, 2021

Nuts.com, a 91-year old family-owned brand, saw an opportunity to expand online snack sales when the global pandemic forced people to rethink their grocery shopping habits. They wanted to launch a TV campaign to reach new and existing customers. Using their Rapid Response TV offer, Marketing Architects took the Nuts.com campaign from concept to broadcast in under one week. The agency’s media buying platform, Annika, sifted through tens of thousands of potential offerings to select thousands of unique buys on hundreds of TV stations. Nuts.com got on air in record time, which exceeded sales goals.