• by OMMA Editors , January 8, 2021

AQUA Carpatica, a European brands offering premium bottled water sourced from the Carpathian Mountains of Romania, wanted to enter the U.S. market. AQUA noticed its sales spiked when high-end brands like VOSS were sold out on grocery shelves. High-end shoppers gravitated to its price and high-quality claims. Precise location targeting and messaging reached out to consumers based on their proximity to shipping warehouses. Non-purchasers were retargeted with a 20% off incentive to complete a purchase, using “STAYHOME” and “STAYSAFE” as codes. Subscription offers were served to consumers completing a one-time purchase. The combination of messaging and precise targeting led to revenue lift of 236%.