• by OMMA Editors , January 8, 2021

Home cooks increasingly craving for healthier alternatives has given rise to plant-based substitutions, like plant-based butter. To introduce the new product - Plant Butter to its audience, Country Crock focused on flexitarians who are driving the plant-based shift. Blending a series of recipe videos from Queer Eye’s Antoni Porowski with highly-targeted editorial sponsorships, "Flex the Swap" (a recipe and lifestyle content campaign) maintained the plant-based substitution topic throughout the year, driving over 12MM video views across native web traffic and social handles.