Valero powered pet rescues, providing fuel to people driving dogs from "kill shelters" to their new homes in a campaign with CE Media. Showcasing these journeys with social and display content by pet-loving community Dodo, the campaign drove more than 32M video views, with a +12,000% YoY increase in online engagements, tripling The Dodo's CTR benchmark, with 45x the engagement rate benchmark. Valero outperformed Kantar Energy Industry Benchmark Metrics for aided brand awareness, brand favorability and purchase intent.