Record label AWAL faced challenges when releasing the debut album from Lauv, a new singer and songwriter. Live events were on hold during a time when the entire music industry needed to re-imagine how to engage with consumers. Ciceron used digital, connected TV, and OOH. The multi-data approach used lookalikes, geolocation data targeting and persona data, working with Liveramp, Spotify, and The Trade Desk. Results produced 100 million global streams in the first week. The How I’m Feeling Album peaked at No. 4 on independent albums, and No 16 on Billboard top 200.