To help Tide reach 18-34s in their area of interests, United Esports created a unique live series of entertaining competition starring some of the most recognizable personalities in gaming, earning Tide incredibly high viewership and audience engagements. In the head-to-head competition broadcasts the losers had to do the winner’s laundry. The content was for maximum engagements across Twitch, YouTube, and Instagram, and subsequently used for a series of Super Ads, specifically optimized for the targeted social ads.